, 2004). It is in large part the culture that makes the firm successful, as it can drastically reduce barriers to teams accomplishing shared complex tasks together and trusting each other (Baird, Hu, Reeve, 2011). Google is successful as a result of its exceptional culture that values directness of communication and analytical insight over honoring seniority alone (Stone, 2011). How does Google protect its culture?

Through a wide variety of processes, systems and frameworks to ensure the values and measures of performance keep employees focused on what matters most in the company. First, Google concentrates on the small company values of agility, cooperation and risk taking to keep the focus on innovation and the creation of valuable new applications and services (Stone, 2011). Second, the culture actively rewards innovation and the opportunity to run an entire product line based on creativity based on the Rule of 20% (Taylor, 2009). All of these factors further strengthen the core concepts of individual motivation, which are...

The transparency of the culture will need to be retained if the pace of new product ideas and services is to be sustained (Taylor, 2009).
References

Kevin Baird, Kristal Jia Hu, & Robert Reeve. (2011). The relationships between organizational culture, total quality management practices and operational performance. International Journal of Operations & Production Management, 31(7), 789-814.

Heejun Park, Vincent Ribiere, & William D. Schulte Jr. (2004). Critical attributes of organizational culture that promote knowledge management technology implementation success. Journal of Knowledge Management, 8(3), 106-117.

Stone, B.. (2011, January). Larry Page's Google 3.0. Business Week,1.

Chris Taylor. (2009, May). Democracy Works.…